Ant International’s Bettr Partners with Muslim Pro to Introduce Umrah Financing Service in Malaysia

August 10, 2026 - 08:58

KUALA LUMPUR, Malaysia, August 10, 2026 - Bettr, the inclusive finance and embedded fintech arm of Ant International, has announced a new collaboration with Muslim Pro, the widely used Islamic lifestyle application with more than 190 million downloads globally. Together, they are introducing a dedicated Umrah financing service for users in Malaysia.

The new offering is designed to make the spiritual journey more accessible by allowing pilgrims to pay for their Umrah packages in manageable installments rather than bearing the full cost upfront. Through the integration within the Muslim Pro app, eligible users can apply for financing directly, check their approved limits, and manage repayments without leaving the platform.

This move taps into the growing demand for Shariah-compliant financial products in Southeast Asia. Bettr says the service is built around principles of transparency and fairness, with clear terms and no hidden charges. The company aims to remove financial barriers that often delay or prevent Muslims from undertaking the pilgrimage.

Malaysia serves as the launch market for this initiative, given its large Muslim population and high smartphone penetration. The partnership also reflects a broader trend of lifestyle apps expanding into financial services, meeting users where they already spend their digital time. Bettr and Muslim Pro expect the service to evolve based on user feedback, with potential expansion to other markets in the region later.