September 28, 2026 - 21:44

Surf Air Mobility has selected Jason Secore to take over as Chief Financial Officer starting September 30, 2026. The company, which trades on the New York Stock Exchange under the ticker SRFM, announced the move from its headquarters in Los Angeles.
Secore steps into the role as the air mobility platform continues to build out its regional flight network and electrification plans. His background includes financial leadership across transportation and technology sectors, giving him a mix of operational and capital markets experience that fits the company's current stage.
The appointment comes at a busy time for Surf Air Mobility. The company has been working to scale its scheduled service while developing hybrid electric powertrain technology for existing aircraft. Those efforts require careful management of cash flow, investor relations, and long term financing strategy, all of which fall under the CFO's purview.
Secore will be responsible for overseeing financial reporting, treasury, capital planning, and investor communications. He takes over from the previous finance chief, who guided the company through its public listing and early growth phase.
Leadership at Surf Air Mobility said Secore's track record in managing complex financial operations made him the right choice as the company moves from startup mode into a more mature operating structure. His first day coincides with the close of the third quarter, a period that will test the company's ability to hit its stated targets.
Investors will be watching closely for any shifts in financial guidance or strategy under the new CFO.
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